Build a Software Product Your Customers Will Love

Fast Track Your Startup To Success By Creating a Stellar Product Strategy, Building a Winning Team and Developing a Profitable and Scalable Business Model

How Do Successful Startups Build Their Products?

They learn how to build solutions to their customers' toughest problems – and the Full Cycle Methodology (FCM) teaches you how to do just that.

  • Find Your Tribe

    Learn how to understand your customers and their problem domain. When you begin to see the world from their perspective, you will open the door to new opportunities.

  • Find the Opportunity

    Dive deep into specific problems and how to solve them better than others in the market today. Answer the fundamental question: "What game am I playing and how am I going to win?"gear

  • Find the Solution

    Develop the customer journey and get ready to take your idea beyond your inner circle. Set up a conversion funnel and watch as your solution resonates with your market to generate sales.

Course curriculum

  • 1

    Introduction

  • 2

    User-Centered Design

    • User-Centered Design Overview

    • Conference Talk: The Tao of Product Development

  • 3

    Find Your Tribe

    • Understanding Your Customers

    • Understanding the Problem Domain

  • 4

    Find the Opportunity

    • Choosing a Problem and Finding an Opportunity

    • Competitive Analysis

  • 5

    Find the Solution

    • Journey Map and Sales Pitch

    • Idea Validation Funnel

  • 6

    User Experience Design

    • User Experience Design

    • The Aha Moment

    • The Hook Model

  • 7

    Wireframing and Prototyping

    • Wireframing and Prototyping

    • Guerrilla Usability Testing

  • 8

    Developing Your Business Model

    • Lean Canvas and Go-to-Market Strategy

    • Conference Talk: How to Raise Money

  • 9

    Building a Winning Team

    • Outsourcing vs. Insourcing

    • Managing a Winning Team

  • 10

    Agile Product Management

    • What is Agile Product Management?

    • Conference Talk: Agile First Principles

    • Conference Talk: How to Develop and Execute a Product Roadmap

  • 11

    Analytics

    • Conference Talk: Analytics for Product Strategy

    • Epilogue

  • 12

    Critical Final Step!

    • Help make this course better!

  • 13

    Support

    • Support Contact

    • test

Plus Bonus Content...

  • Expert Interviews

    I sit down with some exceptional product leaders and discuss leadership, product design, fundraising, and more.

  • Daily Exercise Worksheet

    This course is much more than a series of lectures. You'll be working on your actual business with practical exercises and templates.

  • Customer Interview Scripts

    Gathering customer feedback is the foundation of effective product development, and it's easy to mess up. I'll give you proven scripts to ensure you are getting quality feedback.

  • Scorecard and Spreadsheets

    I'll share with you the secret sauce that I've used countless times to help companies grow quickly.

  • Design and Pitch Deck Templates

    I'll give you access to my entire toolbelt that I've been building over my entire career.

...and get a FREE copy of my 'Build The Right Things' audiobook and ebook!

The perfect companion to the Full Cycle course, my book will help you to design the right product experience that your users will love. The course and book go hand-in-hand to save you hundreds of thousands of dollars by teaching you to focus on the right things, beat your competitors and use data to drive your product strategy.

Who Is This Course For?

  • Founders

  • CEOs

  • CTOs

  • Product Managers

  • UX Designers

  • UI Designers

  • Product Leaders

  • Innovators

Here's Why Founders Love Full Cycle Product Development

Corey Coto

STARTUP FOUNDER, TECHNOLOGY EXECUTIVE AT AMAZON

“Eric is at the forefront of agile product and technology development. Eric’s tools and frameworks have helped me to develop better products for my customers, create high velocity product development teams, and deliver improved business results with each Pull Request.”

Robert Swisher

SERIAL FOUNDER & CTO

"This course is a must for anyone who is considering founding or joining a startup. Eric lays out a clear actionable framework to set you up with the best possible chance of success and to avoid the pitfalls that catch so many founders while searching for that elusive product market fit."

Scott Holcombe

CTO OF SOFTSTACK FACTORY LABS

"With this course, Eric Weiss offers up his deep product development expertise to help early stage entrepreneurs to avoid the risk and expense of building the wrong thing. This course provides a clear process of experimentation to discover and solve a big problem."

Vladimir Baranov

C0-FOUNDER & CTO OF ADVISORENGINE

"The insights I've gained from this course have inspired me to review and adjust our internal product processes. Eric paints a clear picture of what separates the failures from the successes, and gives you all the tools and context you need to build the best product."

Zak Meftah

CO-FOUNDER & CPO OF SENDLANE

"Eric has a very deep knowledge when it comes to product, UX, and strategy. Learning from Eric has completely transformed the way I approach our product strategy and processes. Applying our learnings from Eric helps us be more agile and focus on what matters."

Meet Your Instructor

Why Is Eric The Right Person To Help You?

Founder, CPO, CTO

Eric Weiss

Eric Weiss has been building technology products and leading highly-effective development teams for over 15 years. He’s coached and lead dozens of companies, from fledgling startups to Fortune 100 companies, adding millions in annual revenue and raising over $25 Million dollars. ​Lead massive development projects worth billions of dollars, including the Sony Playstation 3 and Qualcomm's $9 Billion technology licensing platform ​Co-founded and lead development teams in aviation, healthcare, health and fitness, cleantech, and real estate ​Now a high-level consultant and speaker at world class events

FAQ

  • Does the content apply to me?

    Well, do you want to build a technology product that solves a real problem in people’s lives? Do you want to build your product quickly and effectively? Do you want to avoid making huge mistakes and save a bunch of money in the process? If so, this course is right for you.

  • Will it really help me build a great product?

    I am completely focused on best-practices. This course isn’t some get-rich-quick scheme. These are the real tools and frameworks the professionals use to create all the world-class products you know and love. Whether you’re a first time founder or a veteran product leader, this is the cutting edge product development methodology.

  • Is it worth the cost?

    Ask yourself, how much time and money have you invested in your business so far? How much do you expect to invest in the future? What do you stand to lose if you make a massive strategic mistake? This course will help you protect that investment. The value is tremendous!

  • What do I get for the price?

    I’m including a ton of value in this course. You’ll get hours of video lectures, daily exercises, expert interviews, conference talks, reference tools and templates, private Facebook group access, and more. You can find out all the details on this page.

  • How does it stack up to similar online courses?

    There are a lot of business “gurus” out there who try to teach you how to be an entrepreneur. They focus a lot on personal mindset and motivation, but often lack any real practical how-to advice. My approach is different. I focus on clear, practical, actionable tools and frameworks to actually get you from idea to launch and beyond. There’s no fluff here. This course is densely packed with information that you can take and apply to your business immediately.

  • What if I don't get the value I was hoping for?

    I offer a 30 day money back guarantee! If my course doesn’t live up to your expectations, I’ll refund 100% of your money. All I ask is that you give me some feedback so that I can make my course even better!

  • What if I don't get the value I was hoping for?

    I offer a 30 day money back guarantee! If my course doesn’t live up to your expectations, I’ll refund 100% of your money. All I ask is that you give me some feedback so that I can make my course even better!

  • How will it change my life?

    Imagine when you’ve successfully built and launched your product and your early adopters are raving to everyone about how you’ve solved a serious problem in their lives. Imagine when you’ve got multiple investors giving you term sheets because they want a piece of your success. Imagine when you’ve had your third year of triple digit growth because you are consistently delivering customer value and executing better than your competition. Imagine when your strategic partners offer to buy your company and you get that payout you massively deserve. All of this begins here, with a cutting edge product development methodology.

Ready To Fast Track Your Journey From Flustered Founder to Successful CEO?

Enroll Today for a Limited Price of $997!